Promotional
materials and
support to help closesales
Take advantage of hundreds of available promo materials that will make it simple and organic to talk about Semrush: banners, landing pages, widgets, and videos. Our dedicated team of partner managers & support specialists is here to help answer any questions about the program and map out a promotional action plan.
Take a look at our Affiliate Program video to learn more
Your network, our target audience
What our affiliates have to say
Frequently Asked Questions
What is the Semrush Affiliate Program and how does it work?
The Semrush Affiliate Program allows you to earn commissions by referring customers to Semrush through tracked affiliate links and creatives. It provides an opportunity for you to monetize your audience and earn commissions from each new Semrush referral.
It is easy to apply; just complete the form on this page.
What is Semrush, and how do I promote it?
Semrush is a leading online visibility management and content marketing SaaS platform.
Trusted by over 10,000,000 marketers worldwide, with 50+ tools available Semrush enables businesses around the globe to run search engine optimization tasks and audits, optimize pay-per-click advertising, write SEO-focused content, manage social media, do competitive research campaigns, and get measurable results from online marketing.
When you join the Semrush affiliate program, you get access to unique affiliate links, banners, and widgets to promote Semrush.
To effectively promote Semrush, you can use various strategies: create a detailed Semrush review, a compelling case study, or a comparison piece to showcase its unique features and benefits. Share these promotional materials on your blog post, consider leveraging videos to demonstrate Semrush's capabilities, and promote it through popular social networks.
If you work with clients, offering Semrush training and onboarding can be extremely valuable.
What is the commission structure?
Our program offers a generous commission structure, allowing you to get paid every step of the way. When your referred visitors start a trial or make a purchase, we track it and reward you with a commission: $200 for every new first sale and $10 for every new trial activation.
What is your cookie length?
The Semrush Affiliate Program offers last-click attribution and 120 days of cookie life. If someone clicks your affiliate link and signs up for a Semrush subscription within the specified time frame (120 days), you should receive credit for the referral, even if they don't make a purchase immediately.
How to join the Semrush affiliate program?
To get started, complete the application form with the required information and submit it for review.
The Semrush Affiliate Program is hosted on Impact—the world's leading partnership management platform. Impact provides a reliable infrastructure for managing your affiliate links, tracking performance, and processing commission payments.
Once you are accepted as an affiliate, you will gain access to your personalized affiliate dashboard on Impact. This dashboard offers comprehensive statistics, payment information, and a centralized location for all the essential marketing materials you may need.
What are the requirements for becoming an affiliate?
Our team carefully reviews each application based on the promotional properties provided.The affiliate's channels must meet our quality requirements and align with the Semrush brand to be considered for promotion.
- If you are a creator, your website(s) should have a minimum of 1,000 monthly traffic; a social network page or group should also have a significant number of organic followers/likes (typically at least 1,000).
- We pay attention to the construction of websites/social media profiles, traffic sources, keyword rankings, content frequency and relevance, and potential audience overlap for Semrush promotion.
- We only accept online properties relevant to our products and do not contain objectionable or offensive content.
- We suggest signing up with an email address that matches your website’s domain name.
- We do not approve applications based on email strategy only to avoid spam promotions.
- We do not approve applications based on only paid advertising to avoid any fraud/unwelcome traffic.
We welcome agencies, consultants, speakers, and educators as well. When applying, please include your agency website and LinkedIn profile.
To streamline the process, please submit a single application and list all your websites for our comprehensive review.
In addition, it's important to note that applications without any provided links to websites, blogs, or social media accounts will be declined.
If your site is not yet live or has recently been launched, we kindly ask you to consider applying later when your channels are fully functional and ready for evaluation.
How will I know if my application is accepted?
We review all applications during the business week as quickly as possible; you will receive an approval or a decline notification in your email inbox. Normally, it takes about two working days to review your application, however, in some cases, the verification process might take more days.
Why was my application declined?
The specific reason for the decline is communicated to the affiliate through a notification sent after the application has been reviewed. However, please note that we may not provide individual feedback for denials due to the high volume of submissions we receive. We appreciate your understanding in this matter.
Where can I find my affiliate link?
After being accepted into the Semrush Affiliate Program, log into your Affiliate Dashboard on Impact. Go to the “Content” section and click on “Assets”. Here, you’ll find a variety of referral URLs and creative assets uploaded by our team. You can filter them by a label for easier sorting. These assets are crucial for tracking referrals and attributing commissions to your affiliate account.
Your tracking text link should look like this example: https://semrush.sjv.io/c/111111/222222/13053.
It's essential to use the tracking link exactly as it's provided in Impact, including any parameters or variables. Note that you should not copy it from the URL section. If you have any doubts or issues with your tracking link, please contact our support team.
What am I not allowed to do as an affiliate?
As an affiliate, there are certain actions that you are not allowed to do. Please take note of some of the following main restrictions:
- Self-Referrals and Commission Sharing: Self-referrals and commission sharing are strictly prohibited. You are not permitted to use your own affiliate link to make purchases or create accounts for yourself, your relatives, or employees.Fraudulent Activities: Engaging in fraudulent activity, such as click fraud, cookie stuffing, or using unauthorized promotional methods, is strictly prohibited.
- No Misleading Content: You should not misrepresent Semrush or its products/services. Providing accurate information and avoiding making false claims or misleading statements is important. You are not allowed to do false advertising, such as misrepresenting a free trial as a coupon or discount, advertising invalid trials or offers, or engaging in any form of deceptive marketing tactics.
- PPC Advertising: If you are running paid advertising campaigns, you are not allowed to bid on Semrush's branded keywords and ANY misspelled branded keywords like (but not limited to) Smerush, Semrash, Sem rush, Semrus, etc.
- Unauthorized Use of Brand Names: You are not allowed to use Semrush's trademarks in domain names, social media accounts, or communities names. A full list of restrictions can be found here.
Please thoroughly read and understand the Terms and Conditions of the Semrush Affiliate Program to ensure compliance with all restrictions and guidelines when applying to the program.
Am I required to disclose an affiliate partnership with Semrush?
Yes, as an affiliate of Semrush, it is essential to disclose your affiliate partnership when promoting Semrush products or services. Semrush is a US-based company. Hence, as our affiliate, you must follow the Federal Trade Commission (FTC) guidelines when using Semrush affiliate links.
When disclosing your affiliate partnership, you should clearly communicate that you may earn a commission or receive compensation for referrals or sales made through your affiliate links.
How and when will I get paid?
Since the Semrush Affiliate Program is hosted on the Impact network, you withdraw your affiliate commission according to Impact’s payment processing: Electronic Funds Transfer or PayPal.For more information, please check this article.
Transaction locking happens 27 days after the end of the month, and transactions are paid after 21 days after the end of the month they’ve been locked.
I can't find a referral in my affiliate statistics
If you can't find a referral in your affiliate statistics, please keep the following in mind:
Delay in tracking: Please note that there is a 2+ hour delay from the completion of an action to when it appears on your account dashboard. So, the referral may take some time to reflect in your statistics.
Non-attribution reasons: If the user you referred does not appear in your affiliate statistics, they were not attributed to your account. The most common reasons for this are:
a) They didn't use your affiliate link when signing up.
b) They didn't accept the necessary cookies. Visitor choices regarding cookies on a website's banner may impact the attribution of the cookie associated with your affiliate link.
c) User already had a registered Semrush account: Attribution for referrals occurs at the stage of user registration. If the referred user already had a Semrush account registered, it would not be attributed to your account.
For successful attribution, the user must be new and must follow your affiliate link and accept cookies when registering a Semrush account.
If you want us to investigate the attribution further, please contact us at affiliates@semrush.com.
Where can I find Affiliate Terms and Conditions?
The Semrush Affiliate Terms and Conditions can be found on the sign-up page of the Semrush Affiliate Program. After clicking on the 'Join now' button, you can access and review the terms and conditions before completing the sign-up process.
How to delete an affiliate account?
If you would like to terminate your affiliate partnership with Semrush, please contact us at affiliates@semrush.com.
If you would like your Impact account to be deleted, please reach out to the Impact support team directly via Get in touch form.
